Our deluxe ocean queen room overlooked the pool area and the surfing side of the bay. But for many social media editors, their role extends to monitor trends, hot topics and news events via social. Marshall was a born athlete and played many sports while was studying at Catherine McAuley High School in Maine. (It explains how to analyse data and calculate this.). Kristen Hare @kristenhareReports on the news industry for Poynter. Zach Seward @zsewardZach is a former social media editor at The Wall Street Journal. Ex Guardian. “There’s a high correlation between network latency and uplift,” Jon explained. Talking heads, not a particularly engaging format for pre-made videos, work well live. The Boston Globe used this functionality, allowing readers to use their Facebook login to sign up to an email. https://www.example.com?utm_source=Facebookpage. There’s just something about the number 2 in our house, I guess.”. Here's Where You Can Follow The Farmer Wants a Wife Contestants (and Farmers) on Instagram. We can imagine how excited the Falcons fans must be about the announcement! Data from Chartbeat (the first chart) and Parsely (the second chart) shows Facebook traffic declined throughout the previous year. Marshall’s fan following is steadily rising on Instagram. Focus on ‘engaged time’ and ‘recirculation’. Creative Commons. This was the time that Facebook and Twitter started to gain traction and I enjoyed similar listener and engagement online. SMWine Consulting began with the idea of assisting other restaurants with their wine programs with the same attention to detail, quality, and staff training that she has learned through her 10+ years of Boston restaurant experien media organizations IA was launched as a response to a poor user experience. Here are Haslanger’s points on the role of a growth editor: I manage an eight-person audience growth team and consider our function as supporting the audience growth of the network of Vogues and GQs. For example, I can find all tweets in which I’ve mentioned ‘guardian’ and ‘membership’. Sport? A long time champion of digital for the local newspaper publisher. I’ve adapted the wording and added my own tips and notes and expanded Jon’s 12 points into 13. The couple are expecting twins in April 2018. But if you see a benefit for segmenting your contacts, it’s a good way to have control over who sees what. We have the scoop on Matt Ryan’s wife in our Sarah Marshall wiki. Creative commons. There’s now a + button allowing you to create a thread when 280 characters isn’t long enough. This algorithm change particularly hit VC-funded, ad-supported news startups including Mashable, Vice and Buzzfeed. Don’t simply measure your success by follower count, look at mentions and other engagements. Journalism Jobs @journalismjobsJobs advertised on Journalism.co.uk. I remember explaining back then that there were four areas to the role: I first got interested in social media when, in 2007 and 2008, I was a broadcast journalist. These sections are prime for additional social distribution efforts. The keynote session was a conversation between the FT’s Renee Kaplan and The Guardian’s Mary Hamilton. Jon’s advice on optimising for friend shares is to focus on the share plugins, the buttons on your site that readers click on to share to Facebook. Chartbeat noted in May that mobile direct traffic started to eclipse Facebook traffic, suggesting readers were going direct to sites rather than accessing via Facebook. Jonathan Hewett @jonhewHeads up the Interactive course at City University. The publisher owns the pricing, data and customer relationship, Jon said. Visiting lecturer at City University. The success is the result of diving into the distributed model – and focusing on failures, said Frank. Sarah Marshall’s Instagram is filled with pictures of her main man. Audience development roles have developed over the past five years. You can see others by Googling “Twitter search” and clicking the link to the operators. We need to know the top-level goals of an organisation before we can devise an audience strategy. Now you have found interesting people to follow, it’s time to start engaging. This shows that you are listening and gets your name out there. Mel here. He shared this link for auditing pixel integration and this link to help in pixel set up. Here’s a pro tip for you, if you want to add bullet points to a tweet, you can do so by using the alt + 8 shortcut (on a Mac). (Another interesting stats!). But how do you measure the two? Mindy McAdams @maclooA digital journalism professor. Instagram: @sarah_marshall___ Skip Nav. You can simply lurk and ‘like’ a few tweets. A social media editor also plays a role in increasing the brand awareness of a publication. Tags: Twitter journalism student journalism. the metrics are saying I did use the system for a while but rarely use it now. Director of Hacks/Hackers London. Students, you can pick and choose who you follow or opt to follow the entire list (which is at this link). The solution is to check that all the traffic for that UTM parameter has Facebook as a source in GA / Omiture. So in love with these two! Nieman Lab @NiemanLabEssential reading for all journalists. Once you know what is the the most and least engaging type of content is (tip 3), you can use that to help you achieve your goal of increasing engagement. ? I first started listening to the podcast “You’re Wrong About,” a cultural-history show hosted by the journalists Michael Hobbes and Sarah Marshall, because of a T-shirt. Facebook users) are tracked rather than cookies. The “read lift” is most increased in countries with slow page-load speeds. For example, if an audience development editor deduces from data that a reader who returns several times a month is more likely to subscribe than a one-time reader, he or she can then work out how to encourage repeat visits and take action. An advantage of the pageview metric for Hamilton? Press Gazette @pressgazetteUK newspaper industry news. Ian Burrell @iburrellPreviously the Independent’s media reporter. Anthony De Rosa @AnthonyEx Reuters and Circa, now at the Daily Show. You’ll need to click ‘Get Token’ check one of the options and authorise using your own Facebook profile. But there have been positive stories for some publishers this year. Thomas Baekdal @baekdalAstute media watcher. Perry Hewitt @perryhewittCreator of a Friday roundup of 5 links to emerging technologies and cool stuff. Often going overboard with one metric, such as trying to boost Recirculation with slideshows will reduce Engaged Time. Use UTM tracking to track traffic from the page vs traffic from friend shares, Jon also pointed out that to measure Facebook traffic from page shares vs friend shares publishers can use UTM parameters (or mod tags) and then segment in Google Analytics or Omniture. To open any tweet to its own URL, click the timestamp. You’ll be familiar with him if you’ve seen the film Page One. Engaged Time and Recirculation are what we call balanced metrics. Ryan was on the football team. How do you see if a particular news story has more page shares or more friend shares? Kevin Anderson @kevglobalMedia consultant who’s done time at the Guardian, BBC and Gannett. He’s worked on news app Circa and is now at Fortune. Scroll down to ‘friends’ on the left side of your News Feed. This 2017 Digiday article explains the current climate – and how audience development a focus for both the newsroom and for the commercial side of the business. In honor of playing pick up for the first time in a long time last night; a #TBT from freshman year at FHS! Daniel Bentley @DJBentleyDaniel built a profile while still a student by showing digital smarts. A distribution strategy will include an SEO strategy, Facebook strategy, email newsletter strategy and aggregators such as Flipboard. Tik Tok Star Accused of Cheating with Tana Mongeau’s Ex, By: Elena Nicosia - Published: November 27, 2017 at 7:08 am. And I often make professional links public so that my followers can see them. Jon also pointed out that you can force a re-scrape. Another project idea from Parse.ly encourages you to calculate the average engaged time per visitor by looking at the pageview : engaged time ratio. Facebook doesn’t make this easy. “If most shares are coming from friend shares, this is what your content should be focusing on,” he said. Every resident of Amherst who cares about social justice and equity, and anyone with a connection to our local and regional schools, should be alarmed by data shared at … A post shared by Sarah Ryan (@sryan03) on Jun 10, 2017 at 9:52am PDT. Subhajit Banerjee @subhajitbSubajit was the Guardian’s first mobile editor (was he the first mobile editor in the UK?). He’s now doing data at Google. The question to answer, Hamilton said, is “what’s the loyal behaviour that will drive people to become members?”. I often want to find an article I tweeted a few days or even years ago. But “pageviews are super important”, Hamilton said. Everyone understands pageviews and how they can affect them. A social media editor may respond to comments or take an action as simple as liking an Instagram post or Facebook comment, showing the reader the news brand is listening. Shaping stories. For example: ?id=https://www.vogue.com/article/see-prince-harry-and-meghan-markle-official-wedding-portraits&fields=engagement. It’s been a long road, but Matt and I couldn’t be happier to announce that we are expecting twins! Parse.ly’s provided good ideas on data projects and Chartbeat’s explains what engaged time means for ad viewability. In 2014 I wrote how engagement is key to keeping people returning to a news site or brand. He’s a staff writer at Nieman. Jim Roberts @nycjimJim is a one-man news machine. Poynter @PoynterImportant reading for industry news. Here are Corcoran’s notes and slides. Chris Sutcliffe @chrismsutcliffeNews editor for the Media Briefing. In the third class with my Interactive Journalism MA students we looked at analytics and creating an audience strategy. Mark Little @marklittlenewsA former TV news reporter who founded Storyful, Mark is now in a senior role at Twitter. The Guardian’s overall goals are advertising and membership; the New York Times is aiming for subscribers; Buzzfeed’s model is one of scale and branded content; The Times is around subscriber revenue. You don’t need to worry about being smart, funny or enter heated debates. This figure shows the relationship between the maximum amount of time visitors spent reading articles one day and whether they returned to the site across the rest of the week.